John's Seacoast NH Real Estate Blog


The Home Staging Difference - HOW???


Home Staging in New Hampshire - Knowing HOW is What Makes The Difference

Today's sellers are very familiar with the terms declutter and depersonalize.  They know what needs to be done to prepare their house for sale.   What most sellers don't know is HOW to actually do what needs to be done. 

Years of accumulation can seem impossible to manage.

  • What is considered "clutter" and what is decorative?
  • What exactly is "personal" and should be removed?
  • What colors are neutral and what colors are too vanilla?
  • What furniture works best to showcase each room?
  • What is "dated" and how do you update?
When confronted with the generalized tasks of "decluttering, updating, and cleaning" an entire house, many sellers become overwhelmed. 



This is where a Home Staging consult makes all the difference.  A Home Stager doesn't just tell sellers "WHAT" - A home stager tells "HOW" and knowledge is power.

When given an itemized to-do list of improvements, specific tasks to perform, home sellers become inspired, energized, and engaged. They are empowered with a sense of control over their situation. 

A Home Staging consult takes what was once overwhelming and makes it totally manageable, reducing a great part of the stress of selling your house.  


Anyone can tell you what needs to be done to prepare a house for sale.   Don't ask just anyone.   Ask a professional Home Stager.

   A professional will tell you HOW and that will save you money, time, and so much frustration.





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Professional Home Staging in New Hampshire

Portsmouth   Rye   North Hampton   Dover   Durham   Barrington   Rochester 



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Comment balloon 34 commentsSharon Tara • June 06 2011 08:36AM


Excellent blog Sharon on the merits and benefits of a good home staging consultation! You are so correct with this - home sellers get inspired and are motivated when they know what to do. I am often told by the Realtors I work with that I can get the sellers to do more than they ever could - and get them on board with the process of selling their home.

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, (Home Star Staging) about 9 years ago

Good morning Sharon,

Staging is a key component, and one many do not understand.  There are very few homes that don't need the professional staging that can be the difference between a home showing, and a home selling.  Thank you for sharing, great blog!

Posted by Lisa Von Domek, ....Experience Isn't Expensive.... It's Priceless! (Lisa Von Domek Team) about 9 years ago

Hi Sharon - EXACTLY! So many people get the why - from what they read, what they see on TV, and so on. But faced with their particular situation and years - maybe decades - of accumulated belongings, they rarely see how they can begin, let alone carry on until the job is done. Great post - suggested!

Posted by Judy Klem, Home Staging, Senior Move Management, Fairfield/New Haven counties (Transition Stage LLC) about 9 years ago

There is a misconception about Staging versus Decorating. They are not the same. If only sellers could see the difference.

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) about 9 years ago

Well said Sharon! Anyone considering putting their home on the market should be required to read this post.

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) about 9 years ago

Sharon...a great reminder for both clients and their support team...

Posted by Barbara "Barb" Bodnar, Licensed Associate RE Broker, Coldwell Banker Residential Brokerage (Coldwell Banker Residential Brokerage) about 9 years ago

Good Morning Sharon,

I suggested this one as well. This is absolutely required reading! Have an awesome day.

Posted by John McCarthy, Realtor - Seacoast NH (Bean Group Portsmouth NH) about 9 years ago

Sharon the home staging consult can get people to that next level of organization. I do agree that they need the how to's.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 9 years ago

Sharon - This is so true.  Often home owners will pack up all the accessories first, maybe because it's the easiest and most obvious thing to pack.  Unfortunately, those items could have been a benefit to the staging.  All the other "stuff" is still sitting there, waiting to be tackled.

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) about 9 years ago

Sharon- as always an excellent, well-written post (I pressed the suggest on this).  We all know about the big "D" word but it can be a daunting task for a seller.  Calling in a Professional will give you a game plan.

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 9 years ago

Sharon, even when one knows what has to be done, there are factors that prevent them from doing it. I had a listing that had so much stuff, you could not move, she knew it had to be minimized, but she was getting divorced and now had two boys under 5 to watch (one of whom was autistic). Thank goodness her ex husband let her stay, because she still has not removed a thing.

Posted by Ellen Caruso (Daniel Gale Sotheby's International Realty) about 9 years ago

Last night, after a Staging Consultation, the sellers and I sat down to review and prioritize what they needed to do before Wednesday's Broker Open House.  They have a VERY short time period to get a lot done.  However, after we set the priorities, they realized it is manageable.  I'll probably be back there Wed. morning!

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) about 9 years ago

Karen:  Stagers are considered more of a neutral party, not receiving any commission, and somehow sellers give us more authority and take our suggestions more seriously.

Lisa:  Home staging is greatly misunderstood.  We need to educate so more sellers understand and will have a smoother selling experience.

Judy:  Thanks for the suggest.  Sellers need SPECIFIC direction, something they don't really get from the TV shows and articles. 



Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago

Loreena:  You are right, there is a big difference between staging and decorating.  One more misconception that sellers and many agents have.

Craig:  Wouldn't that be something, LOL!  Thank you!

Barbara:  I love how you say "support team" because that is so important!

John:  Thank you!  The suggest is greatly appreciated.

Gary:  You can see the pain leave their face as they realize they have an actual's a wonderful thing to see!



Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago

Hi Sharon,  Truer words have never been spoken.  That's exactly what most sellers need otherwise the task is overwhelming.  I suggested this also.

Posted by Lloyd Binen, Silicon Valley Realtor since 1976; 408-373-4411 (Certified Realty Services) about 9 years ago

Sharon, so many sellers say that they "already de cluttered" and there are so much more to pack. Professional home stager will not only explain but also show HOW some areas need to look like. Excellent explanation of what  Staging consultation is all about. I also suggested.

Posted by Anna Dovger, Home Staging -The Woodlands, TX (Add Value Home Staging LLC, 281-704-6607) about 9 years ago

Sally:  It's true, sometimes we don't have anything to work with because they have gotten rid of everything, LOL!  

Kathy:  Thanks for suggesting!  Being told to declutter is such a generalization and it really leaves people confused.  Sellers really don't know what to remove or even where to begin.

Ellen:  Good point...every seller has their own personal issues to add to the basic stress of selling.  Even more reason to seek professional assistance.

Julia:  And without your meeting, who knows what would have been done for that open house.  Being told specifically what steps need to be taken is so much easier than running around in circles without a clue, LOL!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago

Lloyd:  I appreciate the "suggest" and the kind words, thanks!

Anna:  I can't tell you how many times I've been told "you wouldn't believe what I've already removed" or "I thought I was ready to list until I heard your suggestions!"  

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago

Very well put Sharon, as always!  Suggested.  We just wanna HELP!! 

Posted by Ginger Foust, Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) about 9 years ago

Sharon - WHAT a great blog about HOW we can help the most. I agree that most homeowners are savvy enough to be able to anticipate the need to de-clutter, de-personalize, and update. But what that actually looks like (and HOW to do it) comes from us, the professional stager.

Posted by Pamela Smith (Ventura County Home Staging) about 9 years ago

Such sound advice for all sellers!!!  Great blog post with great points!!

Posted by Kathy Burke, S.F. East Bay Home Staging (Sensational Home Staging~~Danville, CA) about 9 years ago


A professional home stagger can successfully get home ready for sale.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 9 years ago

Ginger:  I appreciate that, thank you!

Pamela:  I think they have become almost immune to the word "declutter" because it is so over used.

Kathy:  Thank you!

Lou:  We can't help ourselves, LOL!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago


I thought of you last night.  We were at a friends house who are clutter lovers, and I thought of what you would have to do to clean it up...However, they are not selling...This is an excellent post, clear and concise. A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) about 9 years ago

You either get a person that thinks they have de-cluttered and it is still chuck full or they de-clutter before you get there and there isn't anything left to work with. You said it best, get your advice from a trained professional.

Posted by Shar Sitter, Home Staging and Redesign Minneapolis/ St. Paul, M (Rooms With Style) about 9 years ago

You have always been one of my favorite blog writers and this one is another winner!!!! Each point is excellent!

Posted by Cathy Lee, ASP, IAHSP, RESA Danville, CA (CL Design Services Home Staging) about 9 years ago

Sharon--what a great post.  I have to agree as stagers we freely use these words and yet the client often times don't understand what is too much.  Too much clutter, too much personalization, too much bland wall coloring.  You have given me a long thinking pause this morning. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) about 9 years ago

Alexandra:  Hearing you thought of me just made my day!  If I had been there, I would have been organizing while the rest of you were visiting, LOL!

Shar:  Exactly!  Murphy's Law!

Cathy:  What a great compliment.  Thank you for that!

Janet:  and that's the beauty of blogs!  Thanks so much!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago

Sharon, you are so right! A staging consult takes the 'I wonder if we should' out of preparing a home. That plan specific to that home works.

Posted by Janice Ankrett, Staging Professional (Janice Ankrett Home Staging) about 9 years ago

Sharon - I totally agree! Home owners get hammered with *de-clutter, de-personalize, neutralize* but no one explains *how* to do these things! What is clutter? What can be left out? What could be used as accents? What is an acceptable neutral? 

As home stagers, I like to tell my clients that we give you a customized PLAN to get your home ready for sale. This way there is no question about what can stay, what can go and how things should be laid out. It takes the stress out of the whole situation for sellers and becomes a list of things they can easily tackle.

Posted by Heather Cook, Quality Home Staging (Rooms in Bloom Staging & Design Inc.) about 9 years ago

Janice:  Nothing like doubt to make a job more stressful!

Heather:  Well said!  It's so much easier when there is an established plan of action to work from.

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago

I am finding sellers are painting their homes so neutral, they are too sterile and bland. There is definitely a difference. Neutrals are not just off white. Adding a slight hint of color makes all the difference in the world. It really accentuates architectural features and molding in a home.

I'm also reblogging, this is great info!

Posted by Cindy Bryant, "Houston Home Staging Pros" (Redesign Etc. Home Staging) about 9 years ago

Cindy:  This is what happens when people think they can do it themselves and save money.  I'm glad you found the post worthy of a reblog, Thanks!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 9 years ago

Howdy Sharon, it's Tom from Houston!

Houston Realtors have done a great job in decluttering their clients homes.   However, we still have an uphill battle in educating our market.   "Stark" is not the same thing as "Staged"......

Happy Staging Y'all!

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) about 9 years ago

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